Besides, becoming a valuable source of information can Phone Number List help you build a community of brand advocates who will spread the word and strengthen your thought leadership. We sometimes call these people “reader personas", highlighting that it’s all about delivering value to your audiences vs. pushing your products or services. How to identify the audience for your content marketing strategy Red Bull is an excellent example of a brand that creates content for Phone Number List audiences, not buyers.
Red Bull’s owned media doesn’t focus on its product; it covers Phone Number List topics the audience is interested in, like Phone Number List extreme sports and once-in-a-lifetime experiences. You can easily identify the target audience—young and adventurous people, passionate about sport and an active lifestyle. Phone Number List These content offerings help them identify with the brand and encourage loyalty that stretches far beyond buying their drinks.
Red Bull is a media company that happens to sell energy drinks. Phone Number List Dietrich Mateschitz Red Bull showcases the importance of integrating your brand story into every content piece and every message sent to your audience. Remember about your mission, where you stand, and why you are sharing content in the first place. Creating this unique voice and character can help you stand out in the age of “content shock.” Keep reading to explore some audience research frameworks to help you Phone Number List build resonating content experiences.