There are two ways to reach people on LinkedIn. Email on LinkedIn Inmail is a private message you can send to people who aren't connected on LinkedIn, but you're only given a fixed amount each month. After using up that amount, you have the option to purchase Inmail separately. Usually around $10 each. Inmail is different than regular messages that you can send to LinkedIn connections. Regular messages are free, but Inmail can be very expensive. You can use these to pitch to high-value, potential early adopters who aren't in your network.
But they likely have whatsapp database other social media accounts that you can easily access. sponsored email Sponsored Inmail differs from regular Inmail in that you can message thousands of professionals at once, whereas regular Inmail can only be targeted individually. LinkedIn actually specifically recommends this feature for lead generation, recommending promoting webinars, e-books, etc. to increase conversion rates. For example, see how LinkedIn used sponsored Inmail to promote their Marketer Guide. 14 ways to get your first 100 customers Source:
Formstack Duke University also used sponsored Inmail to boost conversion rates. According to this case study , they failed to communicate the value proposition of a cross-continent MBA program – a program that allows professionals around the world to earn an MBA without leaving their jobs. They used sponsored Inmail to target prospects by seniority, education, and location. They used LinkedIn's targeting feature to target only professionals they believed qualified for the program. Duke has prepared a call to action that you can tell prospects about the cross-continent MBA program and encourage readers to sign up with their email address for more information.