Chris Frantz, Vice President of Smart Copy (formerly Snazzy.AI)—an AI copywriting tool part of the Unbounce family—explains: Chris Frantz Much of a marketer’s job is writing. Sometimes, writer’s block occurs, making it difficult to come up with the next sentence or an additional revision. That’s where AI copywriting comes in. It supplements your writing stack and process with a third-party smart assistant, and can help bolster your existing copywriting skills and fill in the blanks where you might get stuck otherwise. — Chris Frantz, VP, Smart Copy (Snazzy.AI) Snazzy AI is now Smart Copy, part of the Unbounce Conversion Intelligence™ Platform.
We’ve brought AI-powered copywriting to take the pain out of copywriting and help you create those optimized marketing campaigns way faster. Try Smart Copy for free here. Understanding the basics of AI Artificial intelligence can become very complicated very quickly, which is why there are often misconceptions about it—ugh, thanks for that, Skynet. So let’s break it down in simple terms: What do we really mean when we say “AI”? Understanding the basics of AI—hello computer? In one corner, we have Artificial General Intelligence. This is what buy email list most people think of when someone says AI. Y’ know, the story of the robot who learns to love?
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This is something we only might see sometime within our lifetime. Even then, probably not an advanced version of it. In the other corner, we have Artificial Narrow Intelligence—ANI. This is the AI marketers have at their disposal today. ANI focuses on narrow problem-solving applications, performing one type of task or function, typically better and more efficiently than a human ever could. We’re talking chatbots able to understand subtle nuances of human speech, personalized digital experiences, and enhanced PPC campaigns thanks to automated smart bidding.