However there are a few factors and steps website owners can take to improve their ranking Optimized Google company profiles including photos Maintained meta data and keywords on your website onpage optimization Consistent and correct data across all online directories Local landing pages with store locator Professional review management backlinks and citations Local Search Engine Optimization How Important Is SEO For Local Search Local searches are more relevant than ever. In our studypercent of consumers said they use Google Maps to find out about local businesses.
It is therefore essential for companies that this "buy ready" clientele whatsapp mobile number list finds them. Most search queries start on mobile devices – especially local searches. Even B B searches come percent from smartphones. Local searches offer enormous potential for companies percent of these searches lead to a store visit within the next hours. Our study The New Face of Local also shows that local searches have become increasingly relevant during the Corona period. Searches and clicks have increased for most verticals. In the latest Google Local Search updatethe search engine provider focused on the importance of local searches. The result is a new design for the Local Pack with prominently placed calls to action. For local companiesthis means that optimizing profiles is mandatory and not optional.
Screenshot of the revised Local Map Pack design. Screenshot from Onlinemarketing.de Which companies benefit from Local SEO Local search engine optimization makes sense for all companies. Especially those with physical locations – from retailers to franchises with hundreds of stores. But B B companiesservice providers and global brands that sell their products through local shops should also check their local visibility. These include retailers. bookstoreselectronics storesoffice supplies catering establishments. Coffee shopsrestaurantsfast food service providers. insurance companieseducational institutions Travel and tourism companies. Hotel chainsspas Financial service providers. BanksATMs insurer.