Between these two sectors can bring unimaginable results to a company that manages to bring them together around a common Professional Person and industry Email List purpose. While marketing attracts new prospects, educates them and converts them into sales leads, the sales industry can provide important feedback and insights that marketing might not have, precisely because it is closer to customers. This was a constant until the appearance of Professional Person and industry Email List interactive content. In this way, now, marketing also has data to discover how the customer thinks and behaves .apparently, this topic could become a kind of dispute, No longer dependent on feedback from the sales sector to create materials .

More suited to the wishes of the buyer person. However, the interactive content improves the interaction between the two sectors, who can now "exchange stickers" on the public and, in this way, create even more interesting and effective content. Maximizing the power of interactive content interactive content is widely used at the top of the funnel, to Professional Person and industry Email List show solutions for leads and for a first contact with the brand. Despite the recommendation to avoid using it involving "aggressive" sales techniques, not using interactive content at the bottom of the funnel, driving it towards sales, can be a mistake. When looking to work on Professional Person and industry Email List lead loyalty through interactivity, marketing achieves higher conversion rates and more successful leads for sale.

Especially if you take into account the needs that sales teams can present on a given topic, like an objection, for example. According to Professional Person and industry Email List research conducted by Sirius decisions in 2013 , 70% of the content produced by marketing is not used in the sales sector. It is as if they speak different languages ​​or participate in different companies. interactive content is the solution to this problem, once marketing manages to Professional Person and industry Email List produce more valuable materials to close sales.an example of how this can be done is by creating browsing experiences that allow marketers to understand what content is considered most relevant by leads.