DRIVERS Drivers want to achieve their goals as quickly as possible. They have little patience for things that don’t work (or don’t work quickly), but if they believe a marketing channel or campaign is keeping them from achieving their goals, they’ll push it until it either works or breaks. If you’re a Driver, you probably have a few favorite marketing channels that you really believe in. These channels are reliable sources of leads, revenue or whatever else you’re focused on and you know exactly how to use those channels to achieve your goals.

You may be willing to try other things, but if they don’t produce the way you want, you go back to your stand-bys. Everything is measured in Whatsapp Database terms of its relative performance to your favorite channels and you have little patience for marketing that doesn’t produce clear results. For Drivers, marketing is all about results. Either campaigns are producing what you’re looking for right now or they aren’t. And if they aren’t, it’s time to put your effort into something more productive. REFINERS Refiners want to do things the right way.

It doesn’t matter whether they’re tweaking an underperforming campaign or digging through a mountain of data for new insights, if there’s a better way to do things, a Refiner will find it. If you’re a Refiner, you probably love to research, learn from others and apply their findings to your marketing. Rather than throw spaghetti at the wall to see what sticks, you prefer to take calculated risks and carefully expand from a position of strength. Refiners are deliberate and like having “best practices” to adhere to (whether created by others or themselves). They may be on the cautious side, but that caution saves them from a lot of expensive mistakes. To Refiners, online marketing is all about deliberation and optimization.