waste money on mistakes and false starts, but if they were simply a little more thoughtful and patient, they’d save everyone a lot of headache. Working With Different Personality Types As you can probably imagine, online marketing works best when you bring together the strengths of multiple personality types. In an ideal world, most marketing teams would have someone with every marketing personality type to keep things balanced. In this scenario, each personality type brings something unique to the table. Initiators help the team explore new ideas, build out new campaigns and try new marketing channels.
Implementors provide the stable, detail-conscious consistency needed to flesh out campaigns and channels. Drivers keep the team focused on Whatsapp list making progress and achieving important goals and Refiners take things to the next level by optimizing campaigns and standardizing processes. Of course, if your team is missing a personality type or two (or you only have 2-3 people on your team), you’ll have to adapt to cover certain holes. However, the important thing is to recognize that each of these aspects of marketing is critical to your business’s success.
If you get overly focused on any particular personality type’s favorite areas of marketing and you’ll quickly get off track. For example, if you’re a Driver, you love making forward progress. But, sometimes moving forward can be the wrong decision especially if you’re moving in the wrong direction. Without a Refiner to point you in the right direction, an Initiator to help you figure out what to do and a Implementor to keep things running smoothly, you may waste a lot of time and energy working on the wrong things. Marketing works best when you understand your strengths and weaknesses and work together with others to play to your strengths.