Cplatform is growing explosively and together with Instagram is the high-flyer in terms of growth in social networks as the ARDZDF online study finds. Entertaining video formats combined with the possibility to interact in communities are trending. Generation Z in particular is active here. The to age group is highly attractive for many companies. Anyone who has not yet taken a closer look at the platforms and tried them out should definitely do so in 00 with regard to online marketing. Target groups don't wait. LinkedIn is more than just the new Xing.
The platform is clearly geared towards dialogue and offers excellent opportunities to establish yourself as an expert. As a marketer you have the opportunity to show your expertise especially in the area of corporate influencers. However you should refrain from talking about your company and productsservices. The journalist Falk Specific Database Hedemann puts it in a nutshell. LinkedIn is no longer a job exchange but a stage for thought leaders a content hub and a digital discussion platform with lively interaction. LinkedIn is currently a real alternative to Facebook for companies and brands.
LinkedIn is promoting another trend brand ambassadors or corporate influencers! Because unlike Facebook the company pages are almost meaningless in the business network. Everything is about people and their active work here. Instead show that you have industry knowledge and respond to questions in the different groups - or even better write articles on the topics that interest your target groups. Network with the relevant people from your industry. Online marketing not only means publishing newsletters postings and e-books but also convincing them personally. . Voice Search Alexa and Siri are the best examples of how voice assistants can search. The function could become the standard in the search according to onlinemarketing.de . However very few companies are prepared for this and give away a lot of potential to reach and serve their own and future target groups. In particular people with visual impairments can be picked up here in a service-oriented manner.