Let’s say that you have these keywords on your list:
latte vs cappuccino
single cup coffee maker
how to brew cold brew coffee
manual burr coffee grinder
If you run an online store with a blog, you need to understand which to target with blog posts vs. product pages.
For some keywords, this is obvious. You wouldn’t create a product page for “how to brew cold brew coffee” because that doesn’t make sense. Searchers want to know how to make cold brew coffee, not buy brewing equipment.
But what about a keyword like “manual burr coffee grinder?” Should you target this with a blog post about the best burr coffee grinders or an ecommerce category page showing all the burr coffee grinders you sell?
ecommerce category 1
Given that your goal is probably to sell more coffee grinders, your instinct is likely to create a category page with all the grinders you have for sale. That would be the wrong move because that kind of content doesn’t align with what searchers want to see—otherwise known as search intent.
How do we know? If you look at the top-ranking pages for this keyword in Google, they’re all blog posts about the best burr coffee grinders.
manual burr coffee grinder serp 1
Google understands intent better than anyone, so the top results for a keyword are often a good proxy for search intent. If you want to stand the best chance of ranking, you should create the same type of content as you already see ranking on the first page.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
You can view the top results for your country in Keywords Explorer. Just hit the “SERP” caret.
serp button 2
From here, you can analyze what we like to call the three C’s of search intent to learn how best to target the keyword:
1. Content type
Content types usually fall into one of five buckets: blog posts, product, category, landing pages, or videos.
2. Content format
Content format applies mostly to ‘informational’ content. Typical examples are how-tos, listicles, news articles, opinion pieces, and reviews.
3. Content angle
Content angle is the main selling point of the content. For example, people searching for “how to make latte” seem to want to know how to do it without a machine or any special equipment.