Welcome message the first message that the user will receive right after signing up to your mailing list. It enjoys the highest Open Rate. Autoresponder – an automatic message with a reminder about an ongoing promotion. Transaction confirmation – a transactional email that informs the user that his transaction has been accepted for execution. Cross selling campaign – mailing sent after a certain period of time after the purchase presenting items that are complementary to those previously purchased someone bought a printer so it is worth offering them ink and paper after some time . Sending invoices if the customer requests an invoice it can be automatically generated and sent. Registration confirmation a message informing the user that he has created an account in the online store. It usually contains a confirmation link that the user must click to confirm their email address.
Satisfaction survey email – a message sent after a certain period of time after the purchase to get to know the opinion about your services and products. Information about the loyalty program a message with information about the points collected in the loyalty program. What will email marketing in e commerce give you? Let's start with the graphic below of a typical marketing funnel. It illustrates the path that must be followed by a user who found out about the existence of your e shop then went to the stage of considering the purchase then made the payment and finally became your loyal customer.